Red Cross "News Tonight" #ARCNewsTonight

Disasters are always happening, even when they’re not happening on your screen. You can give help and hope to those in need.

Every year, thousands of people in the U.S. lose their homes to natural disasters, big and small. Having been personally affected, either directly or indirectly, by this devastating experience, we believe you can relate to victims of disasters like no one else can.

That's why the American Red Cross would like to ask for your help in raising awareness and donations to aid those facing the aftermath of a natural disaster during this holiday season. BBDO, New York, have created a special end-of-the-year film that illustrates the devastating reality of having your home destroyed and asks viewers for donations.

All they ask is that you share it with your readers and followers on social media with the #ARCNewsTonight. Like Lionel Richie did!

Client: Red Cross

Advertising Agency: BBDO, New York, USA