RE/MAX "The Right Agent Every Step of the Way"

Ad Agency
Video advertising:

RE/MAX, the #1 name in real estate, announced the launch of a new national advertising campaign, "The Right Agent Every Step of the Way". The campaign kicks off today with 12 spots across radio, digital, TV and social media outlets. For the first time, the package also includes a video concept for The RE/MAX Collection, the network's luxury property brand.

The campaign showcases the value RE/MAX agents provide buyers and sellers, leveraging technology, tools, experience and skill to support them in what is likely the biggest financial transaction of their lives.

"Last year was a big reminder that human connection is the most important thing" said Abby Lee, RE/MAX Senior Vice President, Marketing and Communications. "The expertise of RE/MAX agents has been proven time and time again, but it’s about more than that. We want clients to feel connected to their agents and the brand even in times of uncertainty. This campaign illustrates the increasingly important role a skilled agent can play in the lives of buyers and sellers by going on a journey of lifestyle discovery with them following a year where the meaning of home took on new importance."

The 2021 campaign marks the sixth consecutive year of collaboration between RE/MAX and award-winning agency Camp + King.

"The new ad campaign leverages extensive consumer research done in partnership with RE/MAX to identify what homebuyers and sellers are looking for from their agents, specifically as we adjust to a new normal" said Emily Dillow, Director of Brand Management and Junior Partner at Camp + King. "Our research found that clients are likely to rely on agents and their guidance in the future and that they placed an increased importance on an agent’s ability to leverage technology to show a home and aid in decision making. These spots showcase just how prepared RE/MAX agents are to do those things."

Agency: Camp + King
Chief Creative Officer: Roger Camp
Chief Executive Officer:  Jamie King
Executive Creative Directors: Jesse Dillow, Rikesh Lal
Associate Creative Directors: Chris Nash, Michael Ng
Senior Art Director: Melissa Macarian
Senior Copywriter: Matt Vitou 
3D Artist: Justin Marimon
Director of Content Production: Stacy McClain
Executive Producer: Garrett DeLorm
Director of Brand: Emily Dillow
Brand Manager: Carly Ringler
Group Strategy Director: Neeti Newasker
Senior Strategist: Sally Kallet

Production Company:  SKUNK
Director:  Mike Maguire
Executive Producer:  Shelly Townsend
Service Company:  Suneeva
Line Producer:  Shannon Barnes
Director of Photography:  Adam Marsden
Production Designer:  Jordan Worth
Casting Director:  Steven Mann

Edit Company:  Cut+Run SF
Editor:  Pete Koob 
Jr Editor:  Stefan Manz
Producer:  Cassandra Guardado
Executive Producer:  Deanne Mehling

Post Production Company: Jogger SF
Lead Flame Artist:  Brendan Crockett
Flame Artist:  Michael Vaglienty 
Flame Assist:  Jorge Tanaka
Creative Director:  Andy Brown
Motion Graphics:  Daniel Chang
VFX Producer:  Caylee Banz
Executive Producer:  Deanne Mehling

Color Company:  Company 3
Colorist:  Jill Bogdanowicz 

Original Music: Squeak E Clean Studios
Creative Director: Rob Barbato
Executive Producer:  Amanda Patterson
Senior Producer:  Max Taylor

Mix and Sound Design:  One Union Recording Studios
Engineer:  Joaby Deal