To see the bottom of the laundry basket is every person’s dream and every parent’s aspiration.
While we all battle with the laundry, only a few of us have ever seen the bottom of it and even fewer of us have glimpsed it for more than a second. To launch Samsung’s new ‘Add Wash’ washing machine, we decided to show people that seeing the bottom is possible…
Meet the “Man Who Got to The Bottom of The Laundry Basket”. Our national hero who thanks to Samsung’s ‘Add Wash’ feature - which lets you add an item to the washing after turning it on - actually saw what the bottom of an empty hamper looks like.
Agency Credits:
Agency: Leo Burnett Israel
Client: Samsung Israel
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Creative Director: Elad Gaizler
Strategic Planner: Liz Stull
Art Director: Meital Miller
Copywriter: Oren Ben Naim, Harel Livne
Agency Producer: Menny Zarhia
Account Supervisor: Sapir Aharoni
Account Executive: Asaf Fish
Social Account Manager: Ronny Dimnik
Marcom Director: Eva Hasson
Director: Tal Zagreba
Production: Roy Kaski
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