This SCRABBLE commercial, "Word Strings", was produced by Irvine, California division of Young & Rubicam, Inc. (Y&R), made for Mattel SCRABBLE. It was released in November 2009. This strays from the traditional family game night, where everyone sits around a table or in the living room. Scrabble is taken outside of the home and into the world around them, where their larger than life words create the action as they play.
Everyone has them. Words that want to come out and play.
Advertising Agency: Young & Rubicam, Irvine, USA
Executive Creative Director: Anthony DiBiase // Creative Director / Art Director: Erik Norgaard
Copywriter: Emlie Council // Production Company: Rhythm & Hues // Director: James Wahlberg