Seagram's Escapes "Keep it colorful!" with Reality TV host Chris Harrison

New York-based production company Valiant Pictures and Reality TV host Chris Harrison deliver a different kind of rosé for alcoholic beverage company Seagram’s Escapes and its line of fruit-forward drinks. The special addition, "Tropical Rosé", was co-developed by Harrison and contains natural passion fruit, dragon fruit and rosé flavors. 

Directed by Vincent Lin, Valiant brings Harrison’s TV charm to the table for the brand, describing the rosé and signing off with the Seagram’s Escapes brand slogan, "Keep it colorful!" The popular host and his ‘hopeful romantic’ optimism are on full display, brightened with sunny pinks and yellows colored by creative studio Nice Shoes. 

"We’re thrilled to introduce Tropical Rosé, an entirely new flavor created in partnership with Chris Harrison," said Lisa Texido, Seagram’s Escapes brand manager. "For our campaign, we wanted to showcase the flavor, color and fun behind this drink, and Valiant Pictures really brought our vision to life. We can’t wait for everyone to see the spot and experience our new flavor."

CREDITS

Client: Seagram's Escapes

Jennifer McCauley, Marketing Director

Lisa Texido, Brand Manager

Agency / Prod Co: Valiant Pictures

Vincent Lin, Director / Founding Partner & EP

Matthew D’amato, Founding Partner & EP

Adam Zimmer, Executive Producer

Nicole Zizila, Creative Director

Steven Zizila, Creative Director

Alex Chinnici, Director of Photography 

Raen Badua, Still Photographer 

VFX: Taylor James

Daniel Christie, Executive Producer

Courtney Barasch, Senior Producer

Jay Harwood, Creative Director

Editorial: Valiant Pictures

Color: Nice Shoes

Colorist: Chris Ryan

Color Assist: Tom Tomlinson

Producer: Andrew Pandolfino

Executive Producer: Tara Holmes

Sound Design/Audio Mix: Heard City

Sasha Awn, Executive Producer

Andi Lewis, Producer

Eric Warzecha, Sound Designer & Mixer