Skol: "Respect Is On" by Saatchi & Saatchi

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Skol | Road

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The production reaffirms the brand's position on diversity through the message "Respect Is On." With a poetic analogy that the path to equality is long, but it's possible to make it easier, Skol raises the flag of respect and invites consumers to also declare their support.

Advertising Agency:F/Nazca Saatchi & Saatchi

Chief Creative Officer: Fabio Fernandes
Creative Director: Theo Rocha
Creatives: Theo Rocha, Gustavo Mayrink, João Freire, Lara Roncatti, Bruno Castellotti
Account Supervisor:Ricardo Forli, Thiago Iusim, Marcela Paiva, Barbara Gomes, Giovanna Peixoto
Media: Mauricio Almeida, André Cais, Thiago Bordignon, Thiago Custódio, Eric Zanelli, Gabriela Vecchia
Planners: Erika Kitabayashi, Quentin Mahe, Murilo Toda, Guilherme Novazzi
Social Strategy: Jaqueline Amaral, Rafael Venturelli, Fernanda Fontes, Marcela Soares
Project Manager: Luiz Gama | Bia Pennino
Agency Producer: Renato Chabuh, Elucieli Nascimento, Fernanda Sousa, Rafael Paes, Victor Alloza
Production Company: Conspiracao Filmes
Director: Gabriel Dietrich
Executive Producer: Fabio Brandão
Production Designer: Lorena Garcia
Cinematographer: Andre Faccioli
Postproduction: Amanda Queiroz Telles

Editing: Thiago Feliciano
Sound House: Loud
Client Approval: Paula Lindenberg, Fábio Baracho, Lia Bertoni, Felipe Santini, Diana Albuquerque, Gabriela Gallo

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