Title: Explore Yourself
Advertising Agency: Sid Lee Paris
President: Johan Delpuech
Executive Creative Director: Sylvain Thirache
Creative Directors: Céline et Clément Mornet Landa
Art Director: Ludovic Gontrand
Copywriter: Max Harrington
Head of Production: Thomas Laget
Producer: Francois Breteche
Video Editor: Yoann Plard
Head of Strategy: Bruno Lee
Strategic Planner: Patrice Zamy
Managing Director: Mehdi Benali
Account Director: Héloïse Marchal
Account Manager: Trisha Mitra
Lifestyles - SKYN®
President & General Manager: Jeyan Heper
Global Marketing Strategy Director: Marta Toth
Global Brand Marketing Manager: Nicolas Woussen
SKYN® Celebrates Moon Landing’s 50thAnniversary with Campaign Reminding Us to Explore Ourselves
This past weekend marked 50 years since man’s first step on the moon. 50 years since we entered previously un-imaginable, uncharted territory, ushering in a new era in exploration.
SKYN® decided to take advantage of this remarkable anniversary to get people thinking about an area we often forget to explore – ourselves – with a campaign for the launch of its new line of intimate accessories.
Decades after we first set foot on the moon, the idea of self-exploration is still considered taboo and sex toys remain illegal in many places, a perception SKYN® hopes to change. To accompany the take-off, SKYN® is launching a campaign with a film that pays tribute to exploration, using historical footage from NASA, and asks: “We were never afraid of exploring planets located millions of miles from us… so why then are we so afraid to explore our own bodies ? »
The film will be accompanied by an outdoor campaign featuring the tagline “Exploring space is wonderful. Exploring ourselves should be too”, with billboard trucks circling the headquarters of NASA in Washington, D.C. and SpaceX in L.A.
SKYN® recently ventured into new territory itself. Earlier this year the brand introduced its own ED pill that can be ordered online and which comes in special packaging, a designer case that always stands on its own. By normalizing ED and the notion of self-exploration, the popular brand hopes to carry out its mission to erase stigmas and make us more comfortable with ourselves.
So next time you’re looking up towards space, contemplating the stars, remember, there’s no shame in exploring a little lower.