Sony: Greatness Awaits

Ad Agency
Video advertising:

"Who are you to deny greatness? If you would deny it to yourself, you would deny it to the entire world. And we will not be denied.

Advertising Agency: BBH, New York, USA

Chief Creative Officer: John Patroulis / Executive Creative Director: Ari Weiss / Creative Director: Nate Able
Copywriter: Rick Herrera / Head of Integrated Production: Justin Booth-Clibborn / Senior Producer: Jennifer Moore Bell
Production Assistant: AJ Gutierrez / Head of Account Management: Armando Turco / Account Director: Melissa Hill
Account Manager: Georgie Gooley / Account Coordinator: Marshal Kerns / Production Company: MJZ / Director: Rupert Sanders / Director of Photography: Greig Fraser / President: David Zander / Executive Producer: Kate Leahy
Producer: Laurie Boccaccio / Production Supervisor: Adriana Cebada Mora / Production Designer: Dominic Watkins
Costume Designer: Mayes Rubeo / Local Production Company: Kinema Films de Mexico / Local Production Co. Producer: Jose Ludlow / Editorial: Work Post NY / Executive Producer: Erica Thompson / Editor: Neil Smith
Assistant Editor: Healy Snow / VFX & Finishing: The Mill NY / Exec Producer: Jo Arghiris / Senior VFX Producer: Charlotte Arnold / VFX Supervisor: Iwan Zwarts / VFX Supervisor: Rob Petrie / Assistant Producer: Juan Handal
Colour Producer: Heath Raymond / Colourist: Fergus McCall / 2D Lead Compositor: Iwan Zwarts / 2D Compositing Artists: Kyle Cody, Dan DiFelice, / Additional: Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo
2D Conforms and Cut-downs: Jade Kim / 3D Lead Artists: Rob Petrie and Joji Tsuruga / 3D Lead Lighter: Olivier Mitonneau
3D Animators: Jeff Lopez, Alex Allain, Tyler Hurd / 3D Artists: Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim / 3D MASSIVE: Wyattt Savarese, Ed Hicks, Hassan Tuimir / 3D FX: Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse / Matte Painting: Can Y. Sanalan
Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb / LIDAR services provided by Scanable: Travis Reinke
Rotoscoping provided by: Trace VFX / Sound Designer: Brian Emrich at Trinitite / Music: Woodwork Music / Music Producer: Andrew Oswarek / Composer: Phil Kay / Mix: Sound Lounge / Mixer: Tom Jucarone