Sony: The World’s First Underwater Store

Ad Agency
Video advertising:

The XPERIA Aquatech Store is a once-in-a-lifetime experience at the bottom of the ocean, and home to the fully waterproof Xperia Z Series.

In compliance with IP65 and IP68, the Xperia Z3 Dual is protected against the ingress of dust and is waterproof. Provided that all ports and covers are firmly closed, the phone is (i) dust tight and (ii) protected against low-pressure jets of water from all practicable directions in compliance with IP65; and/or (iii) can be kept under 1.5 m of fresh water for up to 30 minutes in compliance with IP68. Abuse and improper use of device will invalidate warranty. For more information see

Advertising Agency: FP7/DXB, UAE

Executive Creative Director / Creative Director: Paul Banham // Art Directors: Mo Aram, Paul Banham
Copywriter: Chris Booth // Directors: Scott Rawsthorne, Jon Shaikh
Film Production: Muddville // Music Production: Freq’ncy
Producer: Brence D’SA / Design Director: Erol Salcinovic
Senior Designers: Kuba Skowronski, Celia Jaber, Sameer Ketkar / Head of Production: Khaled Hamza
Paste-up Artist: Rahim Parambayil / Head of Insights & Strategy: Tahaab Rais
Senior Strategic Planner: Sameer Islam / Managing Director: Sasan Saeidi
Account Director: Karl Uhlemann / Account Manager: Alston D’sa
Event Manager: Aisha Khan