Sport Chek: Mother's Day commercial

Ad Agency
Video advertising:

Check out our Mother's Day commercial shot in Toronto at the MasterCard Centre for Hockey Excellence and the CrossFit Colosseum. This commercial features Hockey Canada's Meaghan Mikkelson as she shows us what it takes to be an Olympic athlete.
Meaghan's mother Betsy shares unscripted words of encouragement over the video; similar to those she gave Meaghan as a child. Directed by Tom Tagholm

Advertising Agency: Sid Lee, Canada

Production Company: Jimmy Lee / Blink ProductionsUK / OPC / Post production: Relish & 567/vfx / Audio: Apollo Studios