SsangYong "Ssangyong" by Meat Agency

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Boldly Korean - Ssangyong

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Says Brent Jewell, national sales and marketing manager at SsangYong: “BWM understood the need to reposition the Ssangyong brand to ensure that full advantage was being taken of the brand’s Korean heritage.

Being manufactured in Korea is something that should be celebrated and a statement of pride. Today, ‘made in Korea’ is synonymous with great quality, cutting edge technology and funky hip design. This new campaign will ensure that Ssangyong takes ownership of this valuable space.

Driving a Ssangyong is a symbol of that pride. This new campaign will appeal to people who are proud to be fashionably different and want a car that reflects their personality.”

Client – SsangYong

Dinesh Chinnappa – General Manager for New Ventures

Brent Jewell – National Sales and Marketing Manager

BWM Dentsu – Creative Agency

Rob Belgiovane – Chief Creative Officer

Thomas Manion – Creative Director

Zac Pritchard – Copywriter

Moensie Rossier – Planning Director

Liz Nunan – Agency Producer

Richard O’Rourke – Board Account Director

Gemma Burcher – Senior Account Manager

Exit Films – Production Company

Pete Moore – Director

Peter Knowles – Production Company Producer

Alex Vivian – Online and offline editor

Method Studios – Grade

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