Sue Bird and Stephan Curry keep jokes coming for CarMax

Ad Agency
Video advertising:

CarMax, Wasserman, and The Martin Agency once again deliver top basketball talent, and plenty of riffs on their legacies and stereotypes, in a continuation of the “Call Your Shot” campaign, produced by Valiant Pictures. Starring Stephen Curry of the Golden State Warriors, Sue Bird from the Seattle Storm and legendary sports columnist Adrian “Woj” Wojnarowski, the ads rob Curry of his “hagglin’’ (and his fourth championship), see Sue ‘Buckets’ Bird in action, and question the legality of Woj’s unique phone mount setup in a fun series of self-owns. 

1. “Hagglin” starring Stephen Curry

2. “Quality Cars at Upfront Prices” starring Stephen Curry and Sue Bird

3. “Home Delivery” starring Sue Bird

4. “Curbside Pickup” starring Sue Bird 

Click HERE to view the complete playlist.

The campaign follows Valiant’s preceding collaboration with CarMax and both agencies, previously spotlighting other NBA talent. Spots starring returning ambassadors Kelly Oubre Jr. and Zach LaVine will air at a later date.


Client: CarMax

Jim Lyski, CMO

Laura Donahue, VP of Marketing Services

Michael Reeder, Director Brand Video & Sports Marketing

Emily Layman, Manager - Marketing Operations 

Shannon Troyka, Manager - Marketing Operations 

Agency: Wasserman Media Group

Christa Newcomb, Vice President

Nick Lennon, Director

Zach Sansavera, Manager

Houston Greenberg, Associate Manager

Agency: The Martin Agency

Myna Sharma, Account Executive 

Graham Unterberger, Creative Director 

Dustin Dodd, Creative Director 

Production Company: Valiant Pictures

Matthew D’Amato, Founding Partner & EP

Vincent Lin, Founding Partner & EP

Adam Zimmer, Executive Producer

Danny Corey, Director & DP

Editorial: Valiant Pictures

Danny Corey, Editor

Dan Edwards, Colorist

Bryan Curt Kostors, Composer

Audio Post: Trailblazer Studios

Eric W Johnson, Sound Mixer

Aurelia Belfield, Sound Coordinator

Extra images