Swarovski "Welcome to Wonderlab" featuring Adwoa Aboah, Gwendoline Christie and Isla Johnston

Ad Agency
Video advertising:

As part of the brand’s new vision, Swarovski unveils a completely new identity, working in partnership with General Idea, a brand agency, based in New York. In addition to a logo and brand redesign, the New Swarovski comes to life in a series of new imagery and story-telling that establish the “WonderLab”, a radically inclusive laboratory of creativity that invites the world to celebrate their individuality and partake in the wonder. The campaign represents a modern crystal lifestyle where magic and science meet, instilling a sense of Wonder in anyone who experiences it.

The bold and provocative film was shot by Director Terence Neale of Park Pictures, featuring Adwoa Aboah, Gwendoline Christie and Isla Johnston. Black Kite Studios was commissioned to create the Visual Effects to help bring Terence’s vision to life.


Client: Swarovski

CD: Giovanna Engelbert

Head of Product - Marketing Collection: Maria Santillana

Art Director: Oscar Beckman


Adwoa Aboah

Gwendoline Christie

Agency: General Idea

ECD: Semjon Von Doenhoff

Managing Director: Tanner Graham

EP: Ashley Scott

Art Director: Henrik Zachrisson

Production Company: Park Pictures

Director: Terence Neale

DOP: Darren Lew

Production Designer: Pirra Calvo

EP: Justin Pollock

Producer: Rozanne Rocha-Gray

Editor: Julian Redpath

Stylist: Bea Akerlund

Service Company: FAMILY

VFX: Black Kite Studios

Extra images