Three "The Real 5G Future is Here"

Three UK launched a large-scale advertising campaign made by Wieden + Kennedy. The video promotes the launch of 5G in the UK and highlights the potential of the service.

The tv commercial begins with a news release that predicts a bleak future in the UK and then takes the viewer to a new world where drones bring the mail. The video was shot in Kiev, where you can see Lybed Square, the State Scientific-Technical Library of Ukraine and a bridge near the Demeevskaya metro station. 

Client: Three

Ad agency: Wieden + Kennedy