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These ads didn’t become Tide ads; they were always Tide ads. That's because they are ads with clean clothes, and clean-clothes ads are always Tide ads. It’s probably better we let David Harbour explain it.
Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Javier Campopiano
Executive Creative Director: Paul Bichler
Creative Directors: Daniel Lobaton, Chad Baker
Associate Creative Directors: Max McKeon, Rafael Segri, Frederico Mattoso
Art Directors: Jacopo Biorcio, Erin Evon, Maddy Kramer
Copywriter: Blake Morris
Director of Integrated Production: Jenny Read
Executive Producer: Dani Stoller
Director: Traktor
VFX: The Mill
Music: Personel Music
Composer: Alexis Estiz
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