The movement brightening Britain with a car that runs on electricity, fuel and positivity. We want to inspire uplifting gestures and selfless acts of thoughtfulness by combining the good-natured public spirit with the positive power of our new Prius Plug-in Hybrid. Submit your positive idea and we could give you one of our pioneering Hybrid cars to bring it to life. Let's spread some positivity. www.toyotapositive.com
Client: Toyota Motor Corporation
Product: Toyota Prius Hybrid
Ad Agency: Saatchi & Saatchi
Exec Creative Director: Kate Stanners / Copywriter: Laurence Quinn / Art Director: Mark Norcutt / Account Director: Josh Sandford
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