We wanted to recall the French origins of the Toyota Yaris and more generally the anchor of Toyota in France. The Toyota Yaris is indeed produced in France, not only for the European continent but also for all of North America. The genesis of this campaign was the following: to make the most French campaigns for most French city cars. That's why we decided to create the first certified Origine France Garantie commercial. Check by yourself: https://yaristresfrancaise.fr
Advertising Agency: The&Partnership, France
Client: Toyota
Client Lead: Franck Agnel
Creative Director: Arnaud Labille
Strategy: Sophie Ekwe-Bell
Art Director: Olivier Britsch
Copywriter: Victor Boyer
Account Manager: Nora Dumitrescu
Agency TV Producer: Veronica Lachenal
TV Producer: Olivier Mordacq
Production: Bollywood
Producer: Dominique Esmenard
Production Director: Jonathan Vienot
Director: Benjamin Bouhana
Photography Director: Pierre Cottereau
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