U Supermarket - Christmas catalog #GenderFreeChristmas

Ad Agency
Video advertising:

Système U, the fourth largest general food retailer in France, has committed to breaking down gender stereotypes by creating a Christmas toy catalog in which the boy/girl divide has been dropped in favor of a universe of toys for all children.

Advertising Agency: TBWA\PARIS, France
Advertiser Manager: Sandrine Burgat / Agency Managers: Luc Bourgery, Philippe Senejoux, Marianne Durand / Art Director: Bruno Bicalho-Carvalhaes / Copywriter: Antoine Gauquelin / Production Company: Else / Director: Alex & Niko