Every day, out of the spotlight, children are subjected to appalling cruelty and abuse. It happens all over the globe, in every setting—public and private, urban and rural, industrialized and developing, rich and poor. In this video, Liam Neeson discusses this silent crisis and encourages everyone to become more aware and involved. UNICEF believes that every child deserves to be safe and works throughout the world to protect girls and boys from abuse and exploitation. #ENDviolence is UNICEF's new multi-year global initiative to generate momentum in preventing and responding to violence against children. To donate or learn more, please visit http:www.unicefusa.org.
Advertising Agency: Naked Communications, USA
Chief Executive Officer: Carla Serrano / Managing Partner: Steven Panariello / Strategist: Robyn Fukomoto
Production Company: Brand New School / Director: Jonathan Notaro / Executive Producer: Devin Brook
Post Production: Brand New School / Flame Artists: Mark French, Greg Cutler
Editor: Michael Hoerner / Resolve Colorist: Matthew Schwab / Designers: Matthew Lee
3D: Russ Wootton / Senior Producer: Samantha Proctor / Sound Design: Machine Head / Composer: Stephen Dewey / ASCAP