Unicef - We Are Family

Ad Agency
Video advertising:

I am not Olivia Colman. I am the joke that still annoys you every time, and the story that never fails to crack you up. I am sister.

I am not Eddie Izzard. I am the silly comebacks, the bad ideas and the shared wishes. I am brother.

I am not Chris Hoy. I am the school projects done with a little help, and the hugs, the excuses and the laughs every Christmas Day. I am brother.

I am not Martin Bell. I am the things you couldn’t learn from anyone else, and the mistakes you need to make for yourself. I am grandfather.

Advertising Agency: FCB Inferno, London, UK

Director: Alvaro Ramirez
Producer: Kate Grenfell
Production Company: FCB Inferno
Creatives: Vivien Decombe, Gerard Roda
DoP: Timothy Wood
Sound: Jon / Factory Studios

source https://www.unicef.org.uk/

Deputy Executive Director of Unicef UK, Lily Caprani, said: “Every day the Government fails to make a simple change to the rules that could help reunite refugee children with their loved ones, more children continue to risk everything in desperate attempts to reach the safety of their family. These children deserve the stability and continuity that their close family can provide. When you’ve lost your home, your family are your home. Time is running out to show the rules need to be fixed – and we’re counting not only on the support of our amazing Ambassadors and High Profile Supporters, but on the support of the UK public to help us get justice for those innocent children that need us most”.