The idea of the campaign is to raise awareness about bullying, speaking directly to those "cool" kids who watch the channel. In order to reach them, we knew we had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more importantly, spoke a language that young people could relate to.
Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin / Creative Directors: Juan Pablo Lufrano, Ariel Serkin, Dani Minaker, Sebastian Tarazaga / Agency Producers: Andy Gulliman, Felipe Calviño, Adrian Aspani
Account Director: Ana Bogni / Production Company: Landia / Stink
Director: Agustin Alberdi / Executive Producers: Daniel Bergmann, Andy Fogwill, Diego Robino
Producer: Nell Jordan / Director of Photography: Carlos Ritter / Post house: Electric Theater
Sound: Pure Sound / Colour Grading: Finish