Volkswagen installed "City Emergency Break"-technology on a bumper car at Tusenfryd, Norway´s biggest amusement park. The bumper was equipped with ultrasonic sensors and stopped every time it was to close to another car. The people´s reactions were filmed and became a TV commercial.
Advertising Agency: Try/Apt, Oslo, Norway
Creative Director: Øystein Halvorsen / Art Director: Karin Lund
Developers: Pål Smitt-Amundsen, Knut Skåla, Morten Harnang
Digital Producer: Annette Werner / Production company, film: Go Happy
Directors: Lars Åndheim, Christoffer Lossius / Producer: Miriram Pedersen Eeg
Post-production: Hocus Focus