Volvo is "Truly Cool"

Ad Agency
Video advertising:

"True luxury is having all the tools you need to make life great...and when you're a professional ice sculptor those tools include oversized block clamps, chainsaws, a grinder, chisels and a torch.

Watch snow fly as 3600 lbs of ice is transformed into the smooth forms and iconic curves of the Volvo S60. Visit for behind the scenes video of this cool creation taking shape.

Happy Holidays from the Volvo Family to Yours!"

Advertising Agency: Plan B, Chicago, USA

Creative Director: Terry Mertens / Art Director: James Pinkerton / Copywriter: Cole Orloff / Additional Credits: Mike Reed / Ice Sculptor: Nate Johnson / Photographer: Ben Reed