Weight Watchers: Everyone has a butt

Everyone has a butt. And every butt has a story. This is one.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Joe Staples, Susan Hoffman, Mark Fitzloff / Creative Directors: Jason Kreher, Michael Tabtabai / Art Director: Devin Gillespie / Copywriter: Derek Szyna / Director: John Hillcoat
Producer: Shannon Worley / Executive Agency Producer: Ben Grylewicz / Executive Producer: Matt Factor
DoP: Nicholas Karatkasanis / Editorial Company: Exile Edit / Editor: Kirk Baxter / Assistant Editor: Grant Hall
Post Producer: Toby Louie / Post Executive Producer: Carol Lynn Weaver / VFX Company: Method / VFX Executive Producer: Pip Malone / Flame Artist: Thomas Downs

Client: Weight Watchers