Despite the fact that in some parts of the world, because of the coronavirus epidemic, they introduced a self-isolation regime, millions of people neglect the recommendations of the authorities. This jeopardizes the health of not only these people but also their loved ones. To show the consequences of quarantine violations, the World Health Organization launched the Tales of COVID-19 social campaign (#Covid19Tales).
A series of posters and videos show how the craving for travel brought the heroes of world-famous fairy tales to dangerous consequences. So, Little Red Riding Hood, Rapunzel and Alice from the tales of Lewis Carroll were in hospital beds.
The authors of the project formulated a call for observing the self-isolation regime as follows: "Stay home, change the ending."
One of the creators of the project on his Instagram page emphasized that the campaign will not claim laurels at any advertising festival, especially when so many people are at risk.
Advertising Agency: Creasoup, Istanbul, Turkey
Copywriter & Creative Director: Erhan Cirak
Illustration + Animation: Ethem Onur Bilgiç
Voiceover: Aslı İnandık
Sound Designer: Ömer Arısoy