WWF "Ecopatriots" by McCANN Worldgroup PL

“2050 Poland for generations” is a 130 pages report about possible scenarios for Poland in the next 30 years.

WWF and Boston Consulting Group analyzed economic, social and environmental consequences of “business as usual” vs what can be achieved if politics follow their tips.

Ecopatriots is a visualization of this data.

This animation is a collaboration of Poland’s top illustrators and a world known directors duo Kijek / Adamski.

Advertising Agency: McCann Worldgroup, Warsaw, Poland

Creative Directors: Bartek Klimaszewski, Marcin Sosinski
Art Director: Janina Szwykowska
Copywriters: Zbigniew Marczak, Tadeusz Konieczny, Łukasz Kołakowski
Accounts: Monika Brzezińska, Magdalena Kowerska
Clients: Klaudia Król Jasińska, Katarzyna Kościesza, Tobiasz Adamczewski, Sebastian Szustak
Strategy: Marcin Samek
Illustrator: Karol Banach, Igor Kubik, Paweł Mildner, Ola Niepsuj, Acapulco
Directors: Kijek, Adamski