WWF - Polar Bears Hugging

Care for a big soft hug from these fuzzy fellows? It hard not to be warmed by the sight of these cute polar bears enjoying each other on the ice capes…

Wild animals enjoying life in their natural habits and following their instincts is always a joy for the eye and the soul – reminding us of the beauty and diversity of our planet.

Sadly this sight is becoming something of the past. Climate changes, global warming and illegal wild life trading has had its impact. According to the latest edition of WWF's annual Living Planet Report more than half of the worlds wild life has disappeared in just 40 years. Help make a change. Spread the message and join us at www.wwf.dk/medlem.

Client: WWF Denmark

Campaign Title: Polar Bears Hugging

Advertising Agency: Ogilvy, Denmark

Photographer: Sean Crane