Xbox: Move On Challenge Kinect

Client: Xbox Kinect

Xbox Kinect wanted to prove that the limits of movement rely on our minds, not on our bodies, so we create Move On Challenge Kinect, an experiment were people could play with a stranger; at the end of the challenge they met their opponent and their reactions were surprising.

Advertising Agency: Wunderman/Y&R, Bogota, Colombia

Chief Creative Officer: Mauricio Rocha / Executive Creative Directors: Juan Pablo Alvarado, Tito Chamorro
Creative Directors: Sebastián Sánchez, Julián Andrés Núñez / Copywriters: Sebastián Mojica, Daniel Piza, Paloma Botero / Art Directors: Cristian Roncancio, Luisa Galán, Oscar Riaño, Victor Palacio / Producer: Loto Films