Vivo, a leading Brazilian telecommunications company renowned for its commitment to sustainability, has unveiled a powerful B2B campaign featuring tennis legend Rafael Nadal. This strategic move aims to bolster the brand's presence in the corporate market across Brazil.
The campaign, crafted by the creative agency GALERIA.ag, centers around the concept "Vivo. Your company goes digital with our partnership." It masterfully draws a parallel between Nadal's unwavering leadership and Vivo's role in driving digital transformation. Just as Nadal relies on his dedicated team to achieve victory on the court, businesses can count on Vivo to provide the essential digital tools and solutions that fuel their growth.
Marina Daineze, Vivo's Brand and Communication Director, emphasized the synergy between Nadal and the brand: "The strong bond of trust and admiration between our brand and Nadal is highly valued by our B2B customers. This campaign allows us to showcase the significance of our partnership in their daily operations, demonstrating how our digital solutions empower businesses to thrive."
Bruno Brazão, Creative Director at GALERIA.ag, highlighted the campaign's technological innovation: "Our campaign film leverages artificial intelligence and advanced post-production techniques to showcase Vivo's cutting-edge technology. By featuring Nadal as our ambassador, we underscore the strength and high-performance nature of this partnership for the B2B audience. It highlights the importance of relying on a company that consistently innovates and delivers exceptional results."
Vivo's partnership with Nadal goes beyond mere endorsement. It represents a strategic alliance that leverages the tennis star's global appeal and relentless pursuit of excellence to elevate the brand's image and resonate with the B2B audience. By aligning with Nadal's values of hard work, dedication, and resilience, Vivo positions itself as a trusted partner that empowers businesses to overcome challenges and achieve lasting success.
This campaign marks a significant milestone for Vivo, as it solidifies its position as a leading provider of innovative digital solutions. By harnessing the power of Rafael Nadal's influence and leveraging advanced technology, Vivo is poised to drive digital transformation across various industries and help businesses thrive in the ever-evolving digital landscape.
Title: Connected Game
Client: VIVO
Product: Institutional B2B
Campaign: Nadal 2024
Agency: GALERIA.ag
CCO: Rafael Urenha
Creative Executive Direction: Phil Daijó
Creative Direction: Bruno Brazão and Diego Ferrite
Creation: Bruno Brazão, Diego Ferrite, Isabella Paulelli, Thomaz Dantas, Gabriele Moraes, Bruna Diniz and Sidney Braz
Vitrine Creation: Tiago Zanatta and Robson Oliveira
Client Approval: Marina Daineze, Juliana Covino, Bianca Formiga, Maíra Rizzato, Cleber Munhoz and Andressa Moro
Account: Ana Coutinho, Fernanda Recupero, Marina Serra, Rafaela Neves, Vivian Esposito, Nayana Aliberti and Murilo Alves
PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil
Projects: Marione Oliveira, Beatriz Pelogia and Lucas Lopes
Planning: Carol Mello, Thayssa Szymanskyj, Rachel Lage and Camila Maciel
Media: Paulo Ilha, Patricia Alves, Eric Zanelli, Raphael Costa, Samantha Schunenher, Marlon Pereira, Luis Santana, Sanielly Peixoto and Lidiana Correia
Data Insights: Guido Sarti, Marcelo Azevedo, Rafael Ribeiro and Patricia Garcia
Legal: Rosimeire Brito
Integrated Production: Ducha Lopes, Marina Dodi, Michelle Teixeira, Ana Ananias and Renata Silva
Graphic, Digital Production and Artbuyer: Marcos Moura
Graphic Production: Elton Santos and Durval Brum
Final Art Coordination: Pablo Felix
Artbuyer: Bruna Costa and Sonia Santos
Photographer: Thierry Desfontaines
Image Treatment: Platinum FMD
Production House: Iconoclast
Direction: Fernando Nogari
Executive Direction: Pity Lieutaud
Executive Production: Alonso Sperb, Ana Monte, Henrique Danielatto and Francesco Civitta
Executive Production signature: Luja Casaro
Production Coordination: Marina Blum and Andre Bauer
Coordination Assistant: Carolina Loureiro and Vinícius Gaspar
Photography Director: Matias Penachino
Camera Assistant: Luis Guervos
Production Designer: Carol Ozzi
1st Direction Assistant: Fred Teriki
Creative Production: Luja Casaro
Creative Research: Diego Franco, Lilian Dias and Priscila Kubo
Outfit: Maria Antonia
Outfit Assistant: Helena Latorre
Make: Tess Post-Coordination: Priscilla Paduano and Tutu Mesquisa
Post Coordination Assistant: Letícia Harumi
Mountage Coordination: Eduardo Meneghelli Neto and Mlk Brutal
Mountage: Nath Deraco
Finishing: Luan Luiz
Art Direction: Lucas Carvalho
Art Assistant: Gabriel Amorim and Vinícius Gaspar
Mix: Thiago Siebra
Color Correction: Erick Moraes
Central: Phillipe Cunha
Controllership: Rafael Neder, Adriana Lima, Beatriz Soares, Fabiana Baptista, Lucas Pereira, Fabio Oliveira and Viviane Isabelli
Post-Production VFX: Nash VFX
VFX Supervisor: Cirilo Bonazzi
VFX Set Supervisor: Luiz Fernando Tavares Alves
Producers: Flavia Gannam and Virgini Fares
VFX Artsists: Andre Neumann, Luiz Fernando Tavares Alves, Rafael Assoni, Rafael Jimenez and Renata Prado
CG Supervisor: Fagmario Rodrigues
CG Artist: Tomás Piccinini
Post Coordination: Gabriel Bittencourt
Audio Producer: Antfood Music & Sound Design
Creative Direction: Lou Schmidt, Fernando Rojo and Tiago Mago
Executive Production: Renato Castro and Christiane Rachel
Music Production: Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann, Lucas Baldin and Vinicius Nunes
Production Coordination: Fernando Ianni and Monique Munhoz
Finishing: Bruno Broaska, Fabian Jorge and Pablo Homem de Mello
Contracts: Rosimeire Brito, Isabella Versannio
Extra images
Ad Agency
Media
Country
- Add new comment
- 14 views
