Zain "Meet the face behind the faces"

Zain "Meet the face behind the faces"
Zain "Meet the face behind the faces"
Zain "Meet the face behind the faces"
Zain "Meet the face behind the faces"
Zain "Meet the face behind the faces"
Zain "Meet the face behind the faces"
Zain "Meet the face behind the faces"
Zain "Meet the face behind the faces"

PROBLEM:

1 IN 9 CHILDREN RECEIVE UNWANTED SEXUAL SOLICITATIONS ONLINE
PREDATORS NORMALLY HIDE THEIR REAL IDENTITIES
USING FAKE SCREEN NAMES AND CUTE LITTLE FACES TO SEEM
APPROACHABLE AND FRIENDLY

IDEA:

TO COMMUNICATE ITS PARENTAL CONTROL DEVICE AND HIGHLIGHT
THE IMPORTANCE OF MAKING THE INTERNET A SAFE PLACE FOR KIDS, 
ZAIN TELECOM USED THE EMOJIS CHOSEN BY SEX OFFENDERS TO
REVEAL SOMETHING WE COULDN'T LEGALLY SHOW: THEIR REAL FACES.

WE USED A NEW ART TECHNIQUE TO BYPASS LEGISLATION
AND MAKE SURE EVERYONE SEES THE CRIMINALS.

Meet the face behind the faces.

Client: Zain

Advertising Agency: Wunderman Thompson, Dubai, United Arab Emirates

Executive Creative Director: Paul Banham
Copywriter: Eduardo Castello Branco
Art Director: Hagall Muniz
Creative Director: Marcus Koskinen
Business Director: Dana Kanso
3d Designer: Firose Parambil

Country
United Arab Emirates
Media
Print

Category

Brand

Ad Agency
Wunderman
By adRuby, 21 June, 2019

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