JOAN Creative presents eBay's Authenticity Guarantee photography

Guarantee photography. Rather than just photographing products on a plain white background, we chose to incorporate the hands (and feet) of both sellers and buyers to depict how products are exchanged on the platform. By creating lively, engaging and human compositions, we highlighted what sets eBay apart from larger, impersonal companies like Amazon.

Advertised brand: eBay 
Advertising Agency: JOAN Creative
Photographer: Cian Moore
Creative Team:
 
 
Trent Spear
Micheal Gusman
Amanda Wennberg
Ernest Chan
Theo Gibson
Abe Baginskiy
Nic Faouen