Volkswagen: City Emergency Break

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Bumper cars without bumping, VW commercial

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We installed "City Emergency Break"-technology on a bumper car at Tusenfryd, Norway´s biggest amusement park. The bumper was equipped with ultrasonic sensors and stopped every time it was to close to another car. The people´s reactions were filmed and became a TV commercial.

Advertising Agency: Try/Apt, Oslo, Norway

Creative Director: Øystein Halvorsen / Art Director: Karin Lund

Developers: Pål Smitt-Amundsen, Knut Skåla, Morten Harnang

Digital Producer: Annette Werner / Production company, film: Go Happy

Directors: Lars Åndheim, Christoffer Lossius / Producer: Miriram Pedersen Eeg

Post production: Hocus Focus

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