Lexus: "Sunrise to Sunrise" by The&Partnership

Ad Agency

Lexus

Category

Automotive

Media

TV / Film

Country

United Kingdom

Video advertising:

Sunrise to sunrise – with Elsa Bleda and the Lexus UX self-charging Hybrid SUV. New Horizons with the self-charging hybrid.

Lexus UK boss Ewan Shepherd said: "The UX is a very significant launch for us in the premium SUV segment, delivering a great driving performance with a distinctive design. We wanted to make an impact with this ad and urban explorer, Elsa Bleda, was the perfect choice to deliver this with her distinct and memorable photography which perfectly captures the spirit of adventure while driving the UX."

Dave Bedwood, The&Partnership, executive creative director said : "The new Lexus UX was designed for people who live in the city and who love discovering new ideas and places. Elsa Bleda is a photographer that embodies this spirit; it’s clear that she sees the world differently, always searching for a new horizon. Through selecting her as our protagonist, we take the audience through a journey of discovery; never quite knowing what she’s looking for, but experiencing a place, a person, a moment with her"

CLIENT
BRAND: Lexus Europe

GENERAL MANAGER: Michael Tripp (Brand Communications)

SENIOR MANAGER: Vincent Tabel (Brand & Communications)

BRAND MANAGER: Christophe Meulemans (Communications)

CREATIVE AGENCY
CREATIVE AGENCY: The&Partnership London

PRODUCER: Alfie Glover-Short, Anthony Borkett

EXECUTIVE CREATIVE DIRECTOR: Yan Elliot and Micky Tudor

CREATIVE DIRECTOR: Dave Bedwood

ACCOUNT MANAGEMENT: Jessica Sammonds

BUSINESS DIRECTOR: Benedict Pringle

PLANNING DIRECTOR: Matthew Bamford-Bowes

CREATIVES: Tom Dixon, Jo Griffin