Alzheimer Association of Israel: Merry Easter

Merry Easter
Merry Easter

In the Season's Spirit, the Alzheimer Association of Israel decided to release a unique campaign – starring none other than Santa! Santa is probably one of the most senior elderly around. In fact, by our count he must be somewhere close to the age of 95… The problem is, that like many elderly of his age (the current Pope included) he may develop Alzheimer's disease*. …and if that happens you may expect a very different kind of holiday.

Advertising Agency: Zenith Optimedia Israel

CEO: Gabi Attal / Art Director: Liat Tzur / Copywriter: Gabi Attal

*According to the US Alzheimer Association, Alzheimer disease has reached epidemic proportions: 5 million American are currently living with Alzheimer That means that 1 in 9 older Americans have Alzheimer's disease And every 67 seconds someone new develops the disease.

Country
Israel
Media
Print

Category

Brand

Ad Agency
Zenith Optimedia
By adRuby, 25 December, 2014

Similar content

Amnesty International

Amnesty International: stop violence against women

Help us stop Female Genital Mutilation, stop violence against women.

La República: For something to change, we need to know about it

Client: La República

Advertising Agency: Tribal 121, Lima, Peru

IFAW

IFAW: "are illegally killed every year" by Y&R

"More than 730,000 sharks are illegally killed every year just for bowls of soup.

Detran RN - Fragile

Advertised brand: Detran RN

Advert title: Fragile

Headline and copy text:

Instituto Nacional de Seguros: "Be smarter, do not run a red light" by Ogilvy

Instituto Nacional de Seguros: "Be smarter, do not run a red light" by Ogilvy

Advertising Agency: Ogilvy, San José, Costa Rica

Amnesty International: "The Tortured Signature"

Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark

Kseg "The Message Can Wait"

Kseg "The Message Can Wait"

Ad Campaign for “Yellow May”, the month dedicated to traffic accidents prevention.

Client: Kseg

Tbilisi Zoo "Preserve At Any Cost. Toghether we can shape the future"

Tbilisi Zoo "Preserve At Any Cost. Toghether we can shape the future"

Client: Tbilisi Zoo

Preserve At Any Cost
Toghether we can shape the future.

Amnesty International "electricslaves.org"

Amnesty International "electricslaves.org"

Electric car batteries consume the lives of those who slave in cobalt mines.

+PEACE ads

+PEACE "The Leaders of Tomorrow"

Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth.

Surfrider Foundation "Microplastics kill the ocean"

Surfrider Foundation "Microplastics kill the ocean"

Microplastics are omnipresent in our daily lives, particularly in cosmetic and household products.

How Firefighters Can Detect Cancer Early and Save Their Lives

Firefighters are heroes who risk their lives every day to protect people and property from fires.

Amnesty International print ads

Amnesty International: Righting Wrongs

Advertising Agency: Colenso BBDO, Auckland, New Zealand

ADMD ads

ADMD - change your stand

Must you be put in this position to change your stand on euthanasia?

OndAzul ads

Is it what you expect to find in the sea?

"Is it what you expect to find in the sea?
Neither do the fishes."

Red Cross ads

Another life depends on you

Another life depends on you

Advertising Agency: McCann, Quito, Ecuador

Mater Natura: Report the wildlife trade

No animal enjoys feeling like that. Report the wildlife trade.

Amnesty International: Write for Rights

Advertising Agency: Cossette, Montréal, Canada

Fundenic ads

Fundenic: Let's recycle!

A plastic bag takes until 150 years to disintegrate. Let's recycle!

Tucca: Awesome Magic Coins

Client: Tucca (Association Against Childhood Cancer)