Alzheimer Association of Israel: Merry Easter

Merry Easter
Merry Easter

In the Season's Spirit, the Alzheimer Association of Israel decided to release a unique campaign – starring none other than Santa! Santa is probably one of the most senior elderly around. In fact, by our count he must be somewhere close to the age of 95… The problem is, that like many elderly of his age (the current Pope included) he may develop Alzheimer's disease*. …and if that happens you may expect a very different kind of holiday.

Advertising Agency: Zenith Optimedia Israel

CEO: Gabi Attal / Art Director: Liat Tzur / Copywriter: Gabi Attal

*According to the US Alzheimer Association, Alzheimer disease has reached epidemic proportions: 5 million American are currently living with Alzheimer That means that 1 in 9 older Americans have Alzheimer's disease And every 67 seconds someone new develops the disease.

Country
Israel
Media
Print

Category

Brand

Ad Agency
Zenith Optimedia
By adRuby, 25 December, 2014

Similar content

Bekol: The Bubble Project

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Isreal

Amnesty International print ads

Amnesty International: Freedom of expression

Freedom of expression needs your flame.

Fundación Alia2 ads

Fundación Alia2: For the protection of minors in cyberspace

"If your kids surf the net alone, they may not be. Fundación alia2. For the protection of minors in cyberspace."

Real Complainers Vote ads

Vote like an adult then whine like a baby

"Vote! Then complain about anything and everything!"

"Vote like an adult then whine like a baby"

Toronto Crime Stoppers

Toronto Crime Stoppers: Every cop in the city will be there

The perfect night to commit a crime. Every cop in the city will be there.

Subway: The Kid Shopping Experiment

Advertising Agency: DDB Latina, Puerto Rico

Alserkal Avenue: COMMUNICATE BACK

Children with special needs struggle to communicate.

Petite Maman ads

Petite Maman: Give them a second chance

Give them a second chance.
Give your baby's old clothes to mums who need them.

Toronto Crime Stoppers: You're guaranteed to stay anonymous

We go pretty darn far to keep you anonymous.

WWF print ads

WWF: Be a responsible tourist

Time is running out for them, not for plastic.
Be a responsible tourist. Get involved today.

United Students Against Sweatshops print ad

United Students Against Sweatshops: 50 CENTS

"The third world waiges paid by first world brands. Find out more at usas.com"

Canon: Tangible

"Tangible" is an experimental treatment for anorexia patients, developed by Canon and The Oliver-Pya

Reporters Without Borders "War reporters"

Reporters without Borders are releasing their 50thphotography book promoting the freedom of informat

LATET "Skip a Meal"

It's September and the High Jewish Holiday season is here.

UNICEF

UNICEF "helping hundreds of children"

UNICEF's main income source comes from donations.

Amena Autism Center

Amena Autism Center: "Autism is challenging but not impossible" by VMLY&R

Autism is challenging but not impossible

Advertising Agency: VMLY&R, Amman, Jordan

Sea Shepherd "The White Tide"

Sea Shepherd "The White Tide" by Brand Station

When it comes to ocean pollution, many people think of plastic products, those plastic bags, straws, plastic cups and

Leroy Merlin "Lessons For Good" by Publicis

Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s.

SAAQ "It has to stop" by Lg2

SAAQ "It has to stop" by Lg2

Advertising Agency: Lg2, Canada

Client: SAAQ

Marevivo "Disposable plastic is a virus"

Marevivo "Disposable plastic is a virus"

Disposable plastic too is a virus that suffocates the planet.