Braun: Counts to one minute in 60 seconds

"From 1 to 12 in eleven hours.
This watch shows exactly two things:
The time and that you have taste.
BN0106 steel range. A watch. From Braun."

"It’s exactly 2013.
We‘re just saying this so you know you haven‘t been pulled through a rip in the
space-time continuum into a different galaxy. And even if, that would only prove:
Great design is timeless.
BN0106 steel range. A watch. From Braun."

"Counts to one minute in 60 seconds.
This watch doesn’t require big words. Except perhaps, Monday to Sunday.
Rather, it’s making a statement: For you and your extraordinary
appreciation of numbers and letters.
BN0106 steel range. A watch. From Braun."

Advertising Agency: BBDO Proximity, Düsseldorf, Germany

Executive Creative Director: Michael Funk / Creative Director: Olaf Reys / Art Directors: Sebastian Steinhoff, Phillip Alings
Copywriters: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes / Photographer: Christian Stoll