DEVK Insurance: How do you explain that to your Insurance company?

Our idea played with the typical fan cam on the the big screen during halftime. While the audience saw fans as usual on the screen, we cut to pre-produced small ads that purported to be a real-life incident in the l stands - followed by: "How do you explain that to your Insurance company?...Just call!". This innovative use of a well known and quite static medium spread rapidly throughout the web and recieved media coverage - from Japan to Brazil.

case video: https://www.youtube.com/watch?v=SK_g_UTVOpQ

Advertising Agency: Grabarz & Partner, Hamburg, Germany

Creative Directors: Christoph Stricker, Thomas Dempewolf / Art Director: Matthias Preuss / Copywriters: Tim Bange, Joshua Mackowiak / Chief Creative Officer: Ralf Heuel / Managing partner: Thomas Eickhoff
Group Head Creation: Mathias Lamken / Agency supervisor: Julia Wilhelm / Agency producers: Judith Uhrlau, Henriette Ahrens / Production company: COBBLESTONE / Executive Producer: Philipp Schmalriede / Junior Producer: Daniel Mittwede / Production Assistant: Svenja Widegreen / Director: Jonas Arnby / DOP: Niels Thastum / Editor: Moe Bakhshipour