Domino's "Crashed Pizzas" Campaign Puts Driver Safety First

At Domino’s, the dough rests. The sauce simmers. The oven glows hot, ready to kiss every crust golden.

But none of that matters — not the perfect bake, not the iconic box, not even the slices cut with precision — if the person delivering it doesn’t make it home safe.

In a bold and beautiful campaign by Domino’s Greece and the Newtons Laboratory, the spotlight shifts from the product to the people. The message is clear: Our drivers are not just part of the process — they are the process.

Domino’s dares to show what few brands would: the image of their beloved pizza in the aftermath of a crash. A wrecked bike, a broken box. It’s dramatic, uncomfortable, honest.

Because here’s the truth: you can always make another pizza. But you can’t replace a life.

It’s not just good advertising. It’s good business. And, more importantly, it’s good humanity.

Credits

Title – Crashed Pizzas

Client – Domino’s Greece

Advertising Agency – the Newtons Laboratory

Creative Director – Giannis Sorotos

Art Director – Eirini Tzioti

Copywriters – Christos Tsirigotis, Dionysia Lampadariou

Photographer – Vassilios Michail

Illustrator – Tereza Ferentinou