Duracell presents ʻ2 boys in a boatʼ. The story of the youngest pair ever to row the Atlantic.
Considered to be the one of the most extreme tests of human endurance on Earth.
40ft swells, 35 mile per hour winds, Russian container ships and sharks were just a few of the hazards the boys faced.
Jamie Sparks and Luke Birch set a new world record by rowing 3000 miles in 54 days, aged just 21 years old.
Together they raised over £300,000 for Breast Cancer Care.
Advertising Agency: Grey, London, UK
Creative Director: Andy Lockley / Executive Creative Director: Nils Leonard / Copywriter, Art Director: Andy Lockley / Creative Producer: Sam Morton / Planner: Bhavin Pabari / Media Agency: SMV / Media Planner: David Boast / Production Company: Greyworks / Editor: Emily Macdonald / Producer: Emma Hayton / Postproduction: Greyworks / Composer: Terry Devine-King / Audio Postproduction: Greyworks
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