Eesti Haigekassa: "More Active" by Optimist Creative

Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa

Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.

Advertising Agency: Optimist Creative, Tallinn, Estonia

Client: Eesti Haigekassa

Creative Director: Oliver Lomp
Project Manager: Kadri-Liis Nikopensius
Art Director: Bruno Palmik
Copywriter: Oliver Lomp
Photographer: Ken Oja
Additional Credits: Matz Topkin, Rein Pärn, Jakob Rosin

Country
Estonia
Media
Print

Category

Brand

Ad Agency
Optimist Creative
By adRuby, 10 April, 2019

Similar content

Khalsa Aid "Hashtags don't heal" by DDB

Khalsa Aid "Hashtags don't heal" by DDB

Hashtags don't heal. To make a real difference, log on on the www.khalsaaid.org/donate

Sistema Único de Salud "If only you checked your breasts as often"

Sistema Único de Salud "If only you checked your breasts as often"

If only you checked your breasts as often

World Health Organization "COVID-19 Invasion" #StayHome

World Health Organization "COVID-19 Invasion" #StayHome

COVID-19 Invasion ad campaign it looks like a promotional campaign for a new Hollywood action movie.

Haytap #StopHunting

Haytap #StopHunting

Hunting season has come and the hunters have started shooting animals again.

"Swopbox" is the most simple idea to reduce E-waste

"Swopbox" is the most simple idea to reduce E-waste

E-waste is the world's fastest-growing waste. There are up to 50 million metric tons in recent years

Toronto Humane Society print ads

Toronto Humane Society: You need string. adopt a new life.

"Studies show that my sleeping all day improves your life expectancy.
adopt a new life.

EMDA Israeli Alzheimer Association

"It was the international Alzheimer awareness week."

Amnesty International print ads

Amnesty International Venezuela original idea

Megaphone Mug

Amnesty International: This saturday you probably

Advertising Agency: Cossette, Montréal, Canada

More efficient cars and more manufacturing jobs

Right now European politicians are debating if they should make cars more efficient.

Greenpeace ads

Greenpeace: John West Tuna cans

"The problem: John West Australia sells 97 million cans of tuna every year, but because of their destructive fishing

PETA: creative pitches, scripts, and projects

See what one caring ad agency did to make sure great apes were left out of creative pitches, scripts, and projects.

RSPCA Queensland

RSPCA Queensland: We're all creatures great & small

"A pig's intelligence equals that of a toddler. We're all creatures great & small."

Greenpeace

Greenpeace: We are running out of real wood.

We are running out of real wood.

Greenpeace: all enjoy a greener offline

Let's face it, you've been clicking dirty. But that can change.

Ecovia

Ecovia: A trap here throws everything off balance.

Advertising Agency:Terremoto Propaganda, Curitiba, Brazil

U.S. Navy: Pin Map

Advertising Agency: Lowe Campbell Ewald, USA

Client: U.S. Navy

Pink Ribbon: Check it before it's removed

Advertising Agency: DDB, Berlin, Germany

WWF

WWF: "Don't let garbage replace wildlife" by Traffik

Advertising Agency: Traffik, Toronto, Canada

Greenpeace print ad

Greenpeace: "Stop the war" by DDB

Once it’s thrown away it turns into a weapon. Stop the war. Greenpeace