Eesti Haigekassa: "More Active" by Optimist Creative

Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa

Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.

Advertising Agency: Optimist Creative, Tallinn, Estonia

Client: Eesti Haigekassa

Creative Director: Oliver Lomp
Project Manager: Kadri-Liis Nikopensius
Art Director: Bruno Palmik
Copywriter: Oliver Lomp
Photographer: Ken Oja
Additional Credits: Matz Topkin, Rein Pärn, Jakob Rosin

Country
Estonia
Media
Print

Category

Brand

Ad Agency
Optimist Creative
By adRuby, 10 April, 2019

Similar content

Societe de l'assurance automobile du Quebec - Cable

Client: Societe de l'assurance automobile du Quebec

Advertising Agency: Lg2, Quebec City, Canada

World AIDS Day - CONDOMS PROTECT!

Creative Directors: Oliver Drost, Christian Thron

UNHCR's help to survive: The search for Syria

Meanwhile, the war rages in Syria requires nearly 4 million people depending on UNHCR's help to surv

The Ernest Hemingway Foundation

The Ernest Hemingway Foundation: His life was his greatest story.

His life was his greatest story.

Advertising Agency: Ogilvy & Mather, Chicago

Unicef - We Are Family

I am not Olivia Colman.

UNICEF

UNICEF "Toys are us"

Children in countries like Congo, Nigeria, Myanmar, Philippines, and Syria are being recruited forcefully whether to

UNICEF "#VaccinesWork"

UNICEF "#VaccinesWork" by RPA

“We want the awareness that #VaccinesWork to go viral,” said Robin Nandy, UNICEF’s Chief of Immunization.

Pride "Protect Our Trees, Protect Our Heritage"

Pride "Protect Our Trees, Protect Our Heritage"

Meat and greasy food form a major part of Kenyan cuisine.

Plastic Change "The Plastic Issue" by Hjaltelin Stahl

On World Ocean Day 2019, shortly after the release of Sport’s Illustrated Swimsuit Issue, we released ‘The Plastic Is

Lotus "Dont' drink and drive" by Serviceplan

Lotus "Dont' drink and drive" by Serviceplan

The „Dont‘ drink and drive“ Lotus print ads were launched on social media, Weibo and Wechat as socia

Abbe Pierre Foundation "Ensemble"

It’s within a particular context that the Abbé Pierre Foundation, a French charity devoted to helpin

Google partners with BWSS "Safe Home"

The cases of domestic violence peaked during the pandemic as the majority of the victims were trapped with an abusive

Greenpeace ads

Greenpeace: You are driving the coastlines under water.

You are driving the poles to destruction.

You are driving the wind into hurricanes.

League Against - Cancer Prevention ad campaign

Advertising Agency: Y&R, Peru

Pedestrian Council of Australia ads

Pedestrian Council of Australia - Stop Look Listen Think

Don't tune out.
Stop Look Listen Think

Médecins du monde

Médecins du monde: Some policies just make you sick!

Client: Médecins du monde (Doctors of the world)

"The best healthcare system in the world?"

Estado de Minas Newspaper

We all share the same water

"We all share the same water. Use it well." March 22 - World Water Day

PETA: Do It Like They Do

Going vegan helps your body function better - including between the sheets.

Earth 911 print

Earth 911: Recycling saves more than trees

Recycling saves more than trees

Advertising Agency: Grey, NY, USA

Amnesty International print ads

Amnesty International: No more bullets in the streets.

No more bullets in the streets.

Advertising agency: Concept McCann, Caracas, Venezuela