Ericsson: Multiservice Proxy (MSP)

The brief: show how a 'multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization'. 

The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a stunning film is created.

Advertising Agency: House of Radon, Stockholm, Sweden

Creative Directors: David Dworsky, Victor Köhler / Art Director: Albin Holmqvist / Copywriter: David Dworsky / Illustrator: Albin Holmqvist / Photographer: John Strand / Animation: Johan Alenius, Leo Bulow

Category

Ad Agency
House of Radon

Brand

Media
TV / Film
Country
Sweden
By adRuby, 9 November, 2011

Similar content

Ericsson ads

Ericsson: #bigcheer

Advertising Agency: Lowe Brindfors, Stockholm, Sweden

Ericsson: Anything is possible in the Networked Society

Many of the solutions we see in today’s Networked Society were seemingly unimaginable not long ago.

Philips Brush Busters

Advertising Agency: ACHTUNG!, Netherlands

Samgsung: you'll never want to put it down

Introducing the world’s most entertaining device, the Samsung Galaxy Tab S – you’ll never want to pu

Electrolux: We want to be close to them

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brasil

Swisscom

Swisscom: Your favourite movies whenever you want.

Your favourite movies whenever you want.

Huawei: "Night Mode Photos Without Flash"

Huawei: "Night Mode Photos Without Flash" by Grey

Objective: Create a visual that demonstrates one of the benefits of Huawei P20 Pro smartphone - high quality night-mo

Kuba Audio "Kuba Bass Control"

Kuba Audio "Kuba Bass Control"

Kuba Headphone has a control that lets you adjust the bass.

Samsung slams Apple "On the Fence"

Samsung released a new ad on November 2nd, the singular purpose of which seems to be to poke fun at

Electrolux ads

Electrolux: the kitchen stays in the kitchen

What happens in the kitchen stays in the kitchen.

Advertising Agency: Lowe, Jakarta, Indonesia

Panasonic print ads

Panasonic: Flashlight

Advertising Agency: Euro Rscg Santiago, Chile

Duracell: great things are possible

Duracell proves the importance of the power inside by telling the story of all-pro linebacker Patric

Tigo ads

Activate your roaming and communicate

Share more in every trip. Dial *762#, activate your roaming and communicate with the more convenient prices.

AT&T: It's Not Complicated

As explained by kids, Moms are the best. It's Not Complicated. Happy Mother's Day from AT&T.

LaCie ads

LaCie: Cloud based software is vulnerable to hackers

Cloud based software is vulnerable to hackers.
Trust Us, Not It.

Advertising School: Miami Ad School

Apple: FaceTime Every Day

Every day, more people connect face to face on the iPhone than any other phone.

Altair

Altair: truck drivers on the righteous path

Helping keep Egyptian truck drivers on the righteous path.

Advertising Agency: Kairo, Cairo, Egypt

Vodafone

Vodafone Comedy Carnival Galway

The Vodafone Comedy Carnival Galway is back in town this October, with this year's event boasting its longest ever pr

Motorola: Moto X - The Maker

When you choose to design and customize your Moto X http://www.MotoX.com , it's as if you're building it with your ow

Bright House Networks: Girl Powered

The story of a young girl who dares to dream big while working on a secret project with her dad.