Ericsson: Multiservice Proxy (MSP)

The brief: show how a 'multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization'. 

The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a stunning film is created.

Advertising Agency: House of Radon, Stockholm, Sweden

Creative Directors: David Dworsky, Victor Köhler / Art Director: Albin Holmqvist / Copywriter: David Dworsky / Illustrator: Albin Holmqvist / Photographer: John Strand / Animation: Johan Alenius, Leo Bulow

Category

Ad Agency
House of Radon

Brand

Media
TV / Film
Country
Sweden
By adRuby, 9 November, 2011

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