Ford Edge: Who you callin' tiny?

Ford Edge

Common sense has it that larger engines are more powerful.

That may have been true but only until the launching of the FORD EDGE's new "Eco-Boost" engine – which although smaller is as powerful as its predecessors.

But how do you get this message across to Israeli men - who predictably believe bigger is better - and explain to them that size doesn't matter?

Our idea in two words: Napoleon Bonaparte.

Under the message "Who you callin' tiny" we decided to draw a parallel between one of the smallest but undoubtedly most powerful and daring men that ever lived,
and the performance of the FORD EDGE Eco-Boost engine.

Israeli men now know. Tiny is powerful!

So who you callin' tiny?

Agency: BBR Saatchi & Saatchi

Campaign Name: Napoleon

Brand: Ford Edge

Air Date: 11/11/2014

CEO: Yossi Lubaton // Executive Creative Director: Nadav Pressman

Creative Director: Eran Nir // Copywriter: Becky Malakov

Art Director: Ori Hasson // VP Group Account Head : Hagai Leeran

Supervisor: Alon Goldman // Account Executives: Ori Ben-Dror, Chen Halpern

VP Production: Dorit Gvili // VP Planning: Shai Nissenboim

Strategic Planner: Lora Goichman // Illustrator: Ido Hirshberg