Greenpeace: White is the new green

Greenpeace ads
Greenpeace ads
Greenpeace print ads
Greenpeace print ads
Greenpeace print
Greenpeace print

"White is the new green
Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate."

Advertising Agency: Ogilvy, Johannesburg, South Africa

Executive Creative Director: Fran Luckin / Creative Director: Mike Martin / Art Director: Marianne van Onselen / Copywriter: Stephanie van Niekerk / Retoucher: Paul Vermeulen / Photographer: Mike Lewis

Country
South Africa
Media
Print

Category

Brand

Ad Agency
Ogilvy
By adRuby, 19 August, 2011

Similar content

Greenpeace ads

Greenpeace: Voice of the trees

Advertising Agency: Ogilvy Beijing, China

Greenpeace ads

Greenpeace: Act now against climate change

Act now against climate change. Visit greenpeace.org.tr.

Greenpeace Recycle

Greenpeace "Recycle Before others have to do it for you"

Recycle

Before others have to do it for you.

UN Women

UN Women: Auto Complete Truth

Advertising Agency: Ogilvy & Mather, Dubai, UAE

Greenpeace "Meat production ruins the rainforests and its wildlife"

Greenpeace "Meat production ruins the rainforests and its wildlife"

Pigs get feed from fields where there used to be rainforests. Stop burning the rainforests

The Ernest Hemingway Foundation

The Ernest Hemingway Foundation: His life was his greatest story.

His life was his greatest story.

Advertising Agency: Ogilvy & Mather, Chicago

CRY "Child labour ends childhood"

CRY "Child labour ends childhood"

In India, about 33 million children between the ages of 5 and 18 years are subject to child labour.

PETA: Help animals now and pledge never to wear fur

Millions of animals are slaughtered for fashion every year. What if the tables were turned?

Once Again: All started with a tag

"Once Again, a Bangalore-based NGO, collects items you don't use anymore, sells it at a minimal price to the underpri

Instituto Nacional de Seguros: "Be smarter, do not run a red light" by Ogilvy

Instituto Nacional de Seguros: "Be smarter, do not run a red light" by Ogilvy

Advertising Agency: Ogilvy, San José, Costa Rica

Greenpeace "A Regular Weapon"

Greenpeace "A Regular Weapon" Disposable plastic is a weapon of mass destruction

In Russia, lethal weapons are either forbidden or their sale is strictly regulated.

Greenpeace ads

Greenpeace: "BEARS"

Advertising Agency: Euro RSCG

AMMAR ads

AMMAR: We need a law to regulate our work

86% of sex workers are mothers. We need a law to regulate our work.

Greenpeace ads

Greenpeace: You are driving the coastlines under water.

You are driving the poles to destruction.

You are driving the wind into hurricanes.

World Food Day: Don't feed the danger!

World Food Day: Don't feed the danger!

World Food Day
October 16

Don’t feed the danger!

Advertising Agency: Ogilvy, Athens, Greece

Greenpeace

Greenpeace "Saving forests means saving lives"

Underneath all of the excitement of a forest fire, the number of animals killed is all too often underestimated.

Greenpeace ads

Greenpeace: Do not distrurb the forest

Do not distrurb the forest

Client: Greenpeace

Advertising Agency: AlmapBBDO, São Paulo, Brazil

Emergency NGO: Every Person Matters

“We firmly believe every person matters, and can make a difference.

More efficient cars and more manufacturing jobs

Right now European politicians are debating if they should make cars more efficient.

Greenpeace ads

Greenpeace: John West Tuna cans

"The problem: John West Australia sells 97 million cans of tuna every year, but because of their destructive fishing