IKEA Forest

By 2016 we will only sell Energy-efficient LED lightbulbs.

Small things can make a big difference.

We love everyday. The small things that make up the vast majority of our day to day lives, they're the things that really matter -- not the once-a-year occasions. It's the things we do day in and day out like getting the kids ready for school, brushing teeth and making dinner. These are the things that make up the Wonderful Everyday.

We spend a lot of time thinking about everyday stuff and how to improve it. Stuff like the subject of our new ad, the IKEA LED light promise - that by 2016 every single light we sell will have an energy-efficient LED lightbulb. We think this kind of thing can really make a big difference.

Advertising Agency: Mother, London, United Kingdom

Creative Directors: Tim Mcnaughton, Freddy Mandy / Creatives: Rich Tahmasebi, Pilar Santos
Agency Producer: Nicky Barnes / Director: Martin Krejci / Production Company: Stink
Director of photography: Stepan Kucera / Producer: Juliet Naylor / Post Production: The Mill