McDonald's "the 50th anniversary of the moon landing"

To celebrate the 50th anniversary of the moon landing, LTT – Leo’s Thjnk Tank developed a smart print campaign: With high-resolution macro-shots of well-known McDonald’s products, LTT re-enacted famous moon pictures and showed them from a new perspective. Print advertisement created by LTT – Leo’s Thjnk Tank, Germany for McDonald's, within the category: Food.

Discover our delicious Cappuccino on the 50th anniversary of the moon landing.

Discover our tasty Signature Classic Beef on the 50th anniversary of the moon landing.

Discover our crispy Apple Pie on the 50th anniversary of the moon landing.

Advertising Agency: LTT - Leo's Thjnk Tank, Munich, Germany

Creative Director: Katharina Höhmann, Florian Schneider
Senior Art Director: Alexander Hellmich
Senior Copywriter: Raimund Zuckerstätter
Photographer: Jonathan Knowles
Art Buying: Katja Sluyter
Client: Jörn Winkler