Motz warms the Berlin homeless newspaper

Motz ads
Motz ads
Motz ads
Motz ads
Motz ads
Motz ads
Motz ads
Motz ads

International top fashion designers created coats made of the Motz newspaper. At a press conference homeless people presented them to the public to gain awarness for their situation, especially in the winter months.

Advertising Agency: glow, Berlin, Germany

Creative Director: Johannes Krempl / Art Director: Franziska Knöpfel / Graphic: Janet Kofler / Account Managers: Nikolai Knabner, Fabian Ulrich / PR Manager: Helena Feuerbach / Photographer: Benjamin Rein

Country
Germany
Media
Ambient

Category

Brand

Ad Agency
Glow
By adRuby, 25 January, 2013

Similar content

Mix against AIDS

In Brazil, surveys have shown that the number of HIV cases keeps growing among young people.

TopGear ads

No Social Media Behind The Wheel

"Don't Get Bored To Death.
Also In Traffic Jams, No Social Media Behind The Wheel."

Getty Images: 85 seconds

Getty Images touches people in a new campaign created by AlmapBBDO.

Channel4: the stars of the London 2012 Paralympic Games

Meet the Superhumans, the stars of the London 2012 Paralympic Games, exclusively on Channel 4 from 2

Penguin Audiobooks print

Penguin Audiobooks: Franz Kafka Collection

Client: Penguin Audiobooks

Advertising School:Brother Ad School, Santo Domingo, Dominican Republic

Record Pocket Books

Record Pocket Books: small Objects

Advertising Agency: Giacometti, Rio De Janeiro, Brazil

Rolling Stone Magazine "Great music is immortal"

Rolling Stone Magazine "Great music is immortal"

Rolling Stone is the magazine that has been living from music since 1967.

Amazon Prime "The Pogmentary – Born ready"

More than a football success story, the prime video documentary about Paul Pogba, is about a mindset

Wired ads

Wired: reinforce the brand's connection with technology

Special issue intended to help it stand out on the shelf, and reinforce the brand's connection with technology.

MTV print ads

MTV: five years in Ukraine

Client: MTV Ukraine

MTV five years in Ukraine

Advertising Agency: Leo Burnett, Ukraine

Men's Health print ads

Men's Health: Welcome to the real men's world.

Welcome to the real men's world.

Client: Men's Health

Watches Magazine print

The Watches Magazine: Don't buy fake watches

Don't take risks for nothing. Don't buy fake watches.

Advertising Agency: Havas Worldwide, Paris, France

Paramount

Paramount: wherever you are

Watch The Fighter wherever you are.

Watch Cast Away wherever you are.

BBC Radio 4: 4 in Four

Advertising Agency: Red Bee Media, London, UK

Las Empanadas

Las Empanadas: "The Most Rock'n Roll Snac of Rock in Rio." by Camisa 10

Advertising Agency: Camisa 10, Rio de Janeiro, Brasil
Creative Directors: Bruno Richter, Victor Vicente

The Times "Time To Act"

Title: Time To Act

School: Miami Ad School San Francisco

Cartoon Network: First dog's press conference

Insights, Strategy & the Idea: 

There's nothing queer about being gay

In the world of football, homosexuality still is a taboo.

VH1 ads

VH1: We've just improved it

Gastronomy has always been part of the music world. We've just improved it.

Cablemás On Demand ads

Cablemás On Demand: Video on demand

Video on demand. Your movies are waiting at home.

Advertising Agency: Arrechedera Claverol, Mexico