Motz warms the Berlin homeless newspaper

Motz ads
Motz ads
Motz ads
Motz ads
Motz ads
Motz ads
Motz ads
Motz ads

International top fashion designers created coats made of the Motz newspaper. At a press conference homeless people presented them to the public to gain awarness for their situation, especially in the winter months.

Advertising Agency: glow, Berlin, Germany

Creative Director: Johannes Krempl / Art Director: Franziska Knöpfel / Graphic: Janet Kofler / Account Managers: Nikolai Knabner, Fabian Ulrich / PR Manager: Helena Feuerbach / Photographer: Benjamin Rein

Country
Germany
Media
Ambient

Category

Brand

Ad Agency
Glow
By adRuby, 25 January, 2013

Similar content

Cartoon Network: First dog's press conference

Insights, Strategy & the Idea: 

There's nothing queer about being gay

In the world of football, homosexuality still is a taboo.

VH1 ads

VH1: We've just improved it

Gastronomy has always been part of the music world. We've just improved it.

Cablemás On Demand ads

Cablemás On Demand: Video on demand

Video on demand. Your movies are waiting at home.

Advertising Agency: Arrechedera Claverol, Mexico

Turner: Space - Emoções extremas

Advertising Agency: Santa Clara, São Paulo, Brazil

Turner: Creepy October

Advertising Agency: Santa Clara, São Paulo, Brazil

Telia - Game of Thrones Anti Spoiler-kit for fans

Telia - Game of Thrones Anti Spoiler-kit for fans

Client: Telia Play

Deutsche Welle "FreeSpeech - Sleepless nights for autocrats"

"Insomnia" - DW campaign promotes freedom and human rights

tv ads

Defies time on Tounsia TV

Defies time on Tounsia TV

Advertising Agency: JWT, Tunis, Tunisia

TVNZ

2m high fairy tale books

"TVNZ wanted to promote the second season of the television series Once Upon A Time.

SulAmerica ads

SulAmerica: Music has a new stage

Music has a new stage

Advertising Agency: Artplan, São Paulo, Brazil

Sky: The talking window

A silent, vibrating window is turned into a completely new audio medium.

Netflix: reactive GIFs Campaign

Advertising Agency: Ogilvy, Paris, France

Hallmark #PutYourHeartToPaper Saying "I love you"

Saying "I love you" is easy. It's three little words. What's hard is going beyond that, going deeper than that.

Metro Jornal "Captcha against Fake News"

 METRO NEWSPAPER TURNS CAPTCHA INTO AN ANTI-FAKE NEWS TOOL

Prime Video present the Human Puzzle experience

Prime Video present the Human Puzzle experience

To mark the release of the third season of The Boys, the platform’s bloodiest phenomenon series, Pri

The Times print ads

Lips move in a silent chant run

"Eyes riveted on the oval.
Every bounce, every pouncem triggers a ripple.

RadioCentras ads

RadioCentras: Life sucks without music

"Eglė and Mantas couldn't take it any more.

Capital print ads

Capital: Be your own boss.

Be your own boss.

Client: Capital Newspaper

Advertising Agency: Graffiti BBDO, Bucharest, Romania

Novo Jornal

Novo Jornal: Don't be the last one to know.

Don't be the last one to know.

Advertising Agency: Art&C Comunicação, Natal/RN, Brazil