Nestle Nutrition Cart is Teaching kids to eat healthy

Nestle Nutrition Cart is Teaching kids to eat healthy
Nestle Nutrition Cart is Teaching kids to eat healthy

Facts

Obesity in the Middle East is twice the global rate.

Insight

It's often said, healthy habits start at home. The problem is, families cannot eat healthier if they don't have the right ingredients available to enjoy a balanced diet.

Idea

We turned a kid's shopping cart into an educational tool, by simply adding colour-coded pouches that mirror the balanced food requirements recommended for children in the UAE.

We also partnered with Carrefour and redesigned the supermarket's wayfinders to match the cart - making it fun and easy for kids to follow a balanced diet.

 

Client: Nestle

Advertising Agency: Geometry Global, Dubai, United Arab Emirates

Extra video
Country
United Arab Emirates
Media
Print

Category

Brand

Ad Agency
Geometry Global
By adRuby, 29 July, 2020

Similar content

Nestlé FITNESS Bra Cam

At Nestlé FITNESS, we're committed to raising breast cancer awareness with our Pink Ribbon initiative.

Nestle: "Easter with Nestlé" by David

No one is too grown-up to enjoy Easter with Nestlé.

Nestlé Extreme Ice Cream: Til the end

Advertising Agency: JWT, Paris, France

Production Company: Gang Films
Director: Sebastien Grousset

KFC "NOISY CHICKEN"

KFC "NOISY CHICKEN"

Geometry Argentina presents its new "Noisy Chicken" campaign for KFC's Crispy chicken

Nestle Joya: The Hottest ice cream ever

Advertising Agency: Publicis, Israel

Nestle: Chocolate Kitten Heart Bear

Advertising Agency: Popkultura, Kazakhstan

McDonald's "Happy Moving Day"

McDonald's "Happy Moving Day"

In the Canadian province of Quebec, it is a tradition that rental contracts all end on the same day, a situation that

Thank U Foods "Cake Sculptures"

Thank U Foods "Cake Sculptures"

Cookies, chocolates, cakes, sweets, and savory snacks are all available in convenient packaging thanks to Thank U Foo

Chupa Chups ads

Chupa Chups with fizzy powder

Chupa Chups with fizzy powder

Advertising School: Miami Ad School

Danone Actimel ads

Danone Actimel in winter

Make winter milder. Advertising Agency: Y&R, Paris, France Creative Directors: Les Six, Laurent Bod
McDonald's ads

McDonald's Click

"One click ordering at gomcdo.fr"

Norwegian Seafood Council's sushi recipes

The performance group the Human Sushi has interpreted Norwegian Seafood Council's sushi recipes as dances.

Cape Town Fish Market print ads

Cape Town Fish Market: what the babysitter's up to?

Who knows what the babysitter's up to? That's why we have a kid's menu.

Client: The Cape Town Fish Market

Hummus Achla: pay by taste

Advertising Agency: BBR Saatchi & Saatchi, Israel

OREO: Cookie or Creme?

OREO cookies will be eaten and a friendship will be tested in this exciting high-seas adventure that

Luscher's

Luscher's: Taste Texas. Chicago Style

"Thirty Years of Culinary Experience Delicately Stuffed into a Sausage Casing.

Pizza Hut: Teenage Mutant Ninja Turtles

Pizza Hut and Teenage Mutant Ninja Turtles are back -- and better than ever.

McDonald's - Children's Day, Rock Paper Scissors

Advertising Agency: Fahrenheit DDB, Lima, Peru

McDonald's: Saver Menu - Petrol Pump

Client: McDonald's

Advertising Agency: Leo Burnett, London, UK

McDonald's: The Secret Secret Menu Challenge Denial Video

McDonald’s Canada’s Non-Communications Director explains what you should already know: There is no S